Natalie Decker Adding Color to Daytona’s 75th anniversary with Rebellious Hair Color Partner SPLAT in the ARCA Menards Series 

Natalie Decker NASCAR, Press Release, Racing

February 9, 2023 (Mooresville, NC) – Natalie Decker’s fans have been anxiously waiting for a 2023 announcement and they most definitely showed their support Wednesday when Decker announced joining forces with Emerling-Gase Motorsports for the 2023 NASCAR XFINITY and ARCA Menards Season. Natalie excitedly explains, “Our team has been working so hard in the off season to bring partners to the NASCAR tracks and I am so pumped to have Splat Hair color at Daytona! Look for me in a fun, rebellious hair color. Hopefully my family and crew will join me in coloring their hair too for Daytona’s race!” Splat Hair color can be purchased at your local CVS, Walmart, Walgreens, online and many more locations.

Decker will be in Emerling-Gase Motorsports ARCA Menards Series no. 53 SPLAT Ford on February 18th 1:30 EST live on FS1.  Patrick Emerling (co-owner of Emerling-Gase Motorsports) states, “Natalie is a great addition to our team, I remember back when she was a teenager competing in her super late at New Smyrna Speedweeks and I was racing Modifieds; she showed great talent. Needless to say, that’s why she’s here in our ARCA car at Daytona and a part of our NASCAR XFINITY Series team.”

Decker looks forward to more opportunities with Emerling-Gase Motorsports in the NASCAR XFINITY and ARCA Menard Series for the 2023 season.

About Splat
Splat formulas are Cruelty-Free, Vegan, Non-GMO, & Gluten Free. Splat is a woman- and family-owned business, and our products are made in Southern California. Products range from 1 Wash (temporary), 10 Wash to 30 Wash (semi-permanent) with no bleach and bold permanent hair color. Splat products are available at a variety of retailers including Target, Walmart, CVS, Rite-Aid, and Walgreens and Whole Foods ranging in price from $6.99-$14.99. Visit for more information.

About Developlus:
Developlus, family-founded, female-owned, hair care products company based in Southern California, was founded in 1991 by Ann & Dave Agrey. As leaders in color and formula development, Developlus has always valued the importance of inclusion and diversity within the workplace and empowering everyday women to be themselves and declare their independence and individuality through hair color. Developlus is accredited and certified as a Women’s Business Enterprise by the Women’s Business National Council (WBENC), the most relied upon certification standard for women-owned businesses, authenticating that Developlus is at least 51 percent owned, operated, and controlled by women.
Developlus manufactures on-site to ensure each and every product lives up to their exacting standards. The vast majority of Developlus’ products are Vegan Certified, while all products are made in the USA and are Cruelty-Free. All new products and reformulations are made for Vegan Certification as they strive to make the best products for consumers and the planet, with a focus on environmental sustainability.