Nico’s Bagels & Brunch and Nico’s Hope For Life Foundation Partner with NASCAR Driver Natalie Decker and Team Reaume to Promote Mental Health Awareness

Watkins Glen, NY (May 8) & Dover, DE (May 15)

Nico’s Bagels & Brunch, alongside the Nico’s Hope For Life Foundation, will bring its message of mental health awareness to a national stage this May through a partnership with NASCAR driver Natalie Decker and Team Reaume during two NASCAR Craftsman Truck Series races.

The initiative will be featured during:

May 8 – Watkins Glen International (FS1 at 4:30 PM ET)

May 15 – Dover Motor Speedway (FS1 at 5:00 PM ET)

Both race entries, fielded by Team Reaume, will feature full primary branding for Nico’s Bagels & Brunch, transforming the trucks into moving platforms for awareness, conversation, and hope.

Nico’s Bagels & Brunch was founded in memory of Nico, whose life was lost to suicide. His father turned grief into purpose, creating a space centered on community, connection, and compassion. That mission continues through the Nico’s Hope For Life Foundation, which works to raise awareness, reduce stigma, and encourage open conversations around mental health.

“Racing gives us a platform, and it’s important to use that platform for something bigger,” said Decker. “If sharing Nico’s story helps even one person, it matters.”

Decker will pilot the No. 22 Ford for Team Reaume at both Watkins Glen International and Dover Motor Speedway.

“We’re excited to have Natalie back with us,” said Team Owner Josh Reaume. “We’re proud to be part of something that goes beyond racing and helps bring awareness to such an important message.”

As part of the initiative, the trucks and firesuit will feature Nico’s artwork and personal symbolism.

“This is about keeping Nico’s spirit alive,” his father said. “We want people to know they’re not alone.”

About Team Reaume

Team Reaume, formerly known as Reaume Brothers Racing, competes full time in the NASCAR Craftsman Truck Series, fielding the No. 2, No. 22, and No. 33 Ford 150 entries. Entering its ninth season, the organization recently completed a full team rebrand. The new identity reflects the organization’s growth, its renewed commitment to operational excellence, and its vision for the next generation of competition both on and off track. Team Reaume is committed to performance, innovation, and building long-term value for its drivers, partners, and team members, while continuing to set the standard for opportunity, diversity, and growth within the NASCAR garage.

About Ford Racing

Ford Racing, based in Dearborn, Michigan, is responsible for all global race programs, as well as all Ford Racing Road programs, including the Mustang GTD and Ford Raptor. Official Ford Racing involvement includes Mustang competition with NASCAR, IMSA, FIA World Endurance Championship, SRO, ADAC Motorsport, Australian Supercars Championship, Formula Drift, and NHRA, as well as our one-make Mustang Dark Horse R series in the US and Australia. Ford Racing also dominates off-road racing in series such as Ultra4, SCORE International, FIA Rally-Raid, the Finke Desert Race in Australia, and the Rebelle Rally. Ford Racing will return to the top tier of endurance racing with its WEC Hypercar program in 2027 while competing in Formula 1 with Red Bull Ford Powertrains beginning in 2026.

About Nico’s Bagels & Brunch

Nico’s Bagels & Brunch is a fast-casual bagel and brunch shop based in Maryland, founded with a mission tied to mental health awareness in memory of Nico.

About Nico’s Hope For Life Foundation

The Nico’s Hope For Life Foundation is dedicated to raising awareness, reducing stigma, and encouraging conversations around mental health.